It can be tempting to think of clinics as an offline business, and you might think the best marketing techniques are also those based offline. But think again — clinics can actually benefit massively from digital marketing and using online channels to get more customers and grow their businesses.
In this article, we’ll show you a few of the most proven ways to get more clinic customers using only online methods, so you can start growing your business digitally and tapping into even more potential.
How to Get More Clinic Customers Online
Social Media
Almost everyone uses social media today, making it an excellent channel for digital marketing, connecting with your audience, and gaining more customers. It’s worth experimenting with a range of channels like Facebook, Instagram, and Twitter. clinics can benefit from more visual marketing like Instagram posts featuring photos of past customers, how-to videos, and short TikTok clips.
Social media platforms also come with a range of advertising options built-in, allowing you to target your audience members with paid ads.
1. Write and Share Blog Posts (SEO)
Your clinic blog can be one of your best marketing assets if you use it wisely. Good blog content, optimised for SEO, can help your website rank much higher in search engine results, making it more likely that your future customers will find you.
Blog posts can also be used to provide value to your website visitors and build a strong reputation for your business. Educational posts, for example showing people how to care for their hair and skin at home, can bring more people to your site, keep them there for longer, and build a relationship with your potential customers.
2. Use Email
Email can be a powerful tool for clinics. If you can collect enough email addresses from your customers and prospects, you can send them regular updates, tips, useful content, and more. This is useful for many reasons, such as:
- It reminds your customers who you are, keeping you top-of-mind for when they next require your services
- It helps notify customers of deals, offers, and relevant updates
- It allows you to share valuable content and positions you as a knowledgeable and helpful brand
- It builds and reinforces a positive relationship with your followers
Email works best when it speaks directly to your audience’s problems and interests. Keep it succinct, relevant, valuable, and engaging.
3. Organise Contests and Games
Did you know that Instagram accounts that host contents gain followers 70% faster than those that don’t? Contests like sweepstakes, caption competitions, and photo-sharing contests aren’t just fun and games — they can provide a valuable boost to your visibility online and net you a ton more followers.
The best contests have clear goals, choose their platform wisely, are easy to take part in, and have good prizes that people want to win. For a clinic, the prize could be a certain number of free visits, a certain product, or a discount card.
4. Improve Your Website
Your clinic website is the first time many of your future customers will interact with your brand. If it isn’t a pleasant experience for them, they’ll leave, but if you can capture their attention you may just gain yourself a new customer. Here’s how:
- Keep it clean, attractive, and easy to navigate
- Keep loading times fast
- Make it clear what you do and what services you offer
- Make it easy to pay
- Have relevant, valuable blog content
- Use high-quality photos
5. Run Ads
Ads on social media platforms like Twitter and Facebook, and on sites like Google, are a great way to reach potential customers online and grow your clinic. It’s important to tailor your ads to the areas your clinics are located in so you aren’t hitting people with irrelevant ads. Always set a clear budget, establish your goals upfront, and track your progress carefully.
6. Create More Video Content
Video works well for all kinds of businesses. In fact, 92% of marketers say they see video content as an important part of their marketing strategy. For clinics this can work especially well, allowing you to showcase your work with satisfied customers and create quick informative videos and tutorials.
Platforms like YouTube, Instagram, and TikTok are all excellent places to share your videos, and each one is better suited to different types.
7. Consider Influencer Marketing
Influencer marketing involves building relationships with people on social media who have large followings. In exchange for payment, they can promote your clinic on their channels and help you reach a much larger number of people than you would be able to if you only used your own pages. It’s important to choose influencers wisely so you know they share a similar audience to you and are located in the right geographical area.
How We Help
Growing your clinic brand online is easy when you know what to do, but it can be challenging when you’re new to this activity, or when you’re already busy with other work. At Boderia, we help clinics master the art and science of digital marketing so they can get more customers and grow their businesses. Get in touch to find out more.