Websites are incredibly important for any modern business, and clinics are no exception. Building a great clinic website is in many ways no different from building any other website, and in some ways it requires a special touch. In this article, we’ll show you why it’s so important for your clinic to have the right website, what benefits this gets you, and what specifically makes a great clinic website.
Why a Fantastic Website Matters for Clinics
- Search engine optimisation (SEO). Building a website packed with valuable content — blog posts, videos, guides — helps you rank higher in search engine results and attract more traffic. This in turn helps raise the profile of your clinic and can result in significantly more customers.
- A good website makes your clinic seem more professional and credible. People can find your site online and then make the decision to visit you in person when they see that your business is legit.
- Showcase your services and prices, allowing people to make the decision to visit from their computer screens
- Take online bookings and payments, giving people the convenient option to reserve their appointment in advance and pay electronically. This can result in more sales and back-to-back bookings.
- Have an online store where you sell things like your own products and resources. This allows you to develop a separate stream of income to your clinic services, helping you diversify your income. When the pandemic hit, clinics with separate income sources like this found it much easier to survive with their doors closed.
- Start your own blog. On top of the SEO benefits we already mentioned, having your own blog helps you provide value and information to your customers, show off your knowledge and expertise, position your clinic as a professional business, and even get shared on social media and other blogs.
- List your site on Google Businesses, allowing people in your local area to find your clinic easily, read reviews, and quickly decide to visit
What Makes a Great Clinic Website?
So what can you do to ensure your clinic website stands out from the competition and gets you all the above benefits?
- Create excellent content. Write blog posts, guides, and website sections that are packed with useful information, providing real value to your site visitors and positioning your brand as an expert. Google is built to recognise useful, original content and cause it to rank higher in search engine results, so this is also a great way to boost your SEO and gain more visitors (and customers).
- Make sure your site is mobile responsive and works just as well on smartphones as desktop computers. A huge chunk of internet users are browsing on their phones, so make sure you don’t miss out on this audience.
- Make your site clear and easy to navigate. Invest in good graphic design, web design, and UX design to make the experience of browsing your site as easy, rewarding, and pleasant as it possibly can be. Internet users have short attention spans, and if a site feels frustrating or unpleasant to browse, they’ll leave quickly.
- Work with an SEO expert or marketing agency to make sure your site is optimised for SEO purposes. There are many steps to this, and it takes an experienced touch to get your site ranking high and bringing in serious levels of traffic.
- Focus on speed. We’ve all had the annoying experience of landing on a site where everything loads slowly. Don’t put your visitors through that — make sure your site is well-designed and properly hosted so it loads fast and smoothly.
- Make it easy to pay. Your payment systems should work perfectly every time — the last thing you want to do is have a customer turn away at the moment of payment because something was confusing or stopped working.
- Be more than just a payment portal. While it should be as easy as possible to make appointments and pay, your site should also do more than this. Deliver genuine value, advice, and information to your visitors, so they trust you as a respected expert as well as their favourite clinic owner.
Building, growing, and maintaining the perfect clinic website takes time and expertise. At Boderia, we help clinics take their marketing to the next level and grow their businesses across a range of digital channels — including their own first-rate website.
Contact us to find out how we can help you do the same.